claw back / competitive edge / emerging market / market forces / get established in a new market / strategic move / first mover / get out of the market

bring new product lines to market : 시장에 새로운 상품을 도입하다

claw back : 간신히 되찾다, 환수하다
fight to get back something which you lost

competitive edge : 경쟁 우위

emerging market : 신흥시장

▸ This could help us to claw back some of the market share.

이것은 우리가 시장점유율의 일부를 되찾도록 도와줄 수 있을 것이다.

▸ We'll be focusing more on emerging markets.

우리는 신흥시장에 더 집중을 할 것이다.

 

 

Q. Can you name three ways that a company can expand its customer base?

 

A comapny can expand its customer base by launching new products, entering new regional markets, or attracting new customers through advertising.

 

Q. How can one company have a competitive edge over another?

 

A company can gain a competitive edge by having a superior product, having lower prices, or by offering better customer service and support.

 

 

Q. Which companies have a dominant position in your local market?

 

In my country, there's a restaurant chain called Burgerking that has a dominant position in the fast food market. It's one of the few countries where MacDonald's haven't been able to gain much market share.

 

lose market share : 시장점유율을 잃다
has a smaller proportion of the available customers

expand market share : 시장점유율을 높이다
= gain market share
reach a higher proportion of potential customers

market forces : 시장원리, 시장의 힘, 시장력
= market pressures
describe the conditions in a market and how they affect company behaviour and strategy

▸ We've been losing market share to our rivals.

우리는 경쟁업체에 시장점유율을 잃어왔었다.

▸ A German start-up have expanded their market share.

독일 스타트업이 시장점유율을 높여왔다.

▸ It's clear that we need to respond to these market forces.

시장력에 대응할 필요가 있다는건 분명하다.

 

regulatory barriers : 규제 장벽
laws and rules which are difficult or expensive to follow

enter the ____ market : ___시장에 진입하다

get established in a new market : 새로운 시장에 자리를 잡다
reach a position where your business is comfortable, and you're not fighting for survival.

strong market position : 강력한 시장지위

strategic move : 전략적인 움직임
move -> decision or plan
if something is a good decision, you can describe it as a 'good move' or a 'smart move'

fierce competition : 치열한 경쟁
intense competition

▸ First of all, the regulatory barriers to entry are high.

우선, 진입 규제 장벽이 높습니다.

▸ We should try to enter the Chinese market.

중국 시장 진입을 시도해야합니다.

▸ The cost of getting established in a new market is high.

새로운 시장에 자리를 잡는 비용이 높습니다.

▸ We're already in a strong market position.

우리는 이미 강력한 시장지위를 가지고 있습니다.

▸ I don't think this is a good strategic move for us right now.

현재 이것이 우리에게 좋은 전략적 방법인지는 모르겠어요.

▸ There's already fierce competition.

이미 경쟁이 치열합니다.

tip* Longman or Lexico.

find three more 형용사 (collocations) 를 찾아보자

ex. cut-throat competition : 아주 치열한 경쟁

 

get out of the market : 시장에서 나오다

changing market conditions : 변화하는 시장 조건(상황)

new market entrant : 새로운 시장 진입자

consolidate : 굳히다, 통합하다
make it stronger and more stable

first mover : 선도자
the benefits you get from being first to enter a new market or launch a new product

move in : 진입하다
enter a new market
try to take market share and customers

▸ They're planning to get out of the market.

그들은 시장에서 나올 계획을 하고 있습니다.

▸ We should be looking at long term trends that reflect the changing market conditions across the continent.

전 대륙에서 변화하는 시장조건을 반영하는 장기적인 동향을 봐야할 필요가 있습니다.

▸ We need to make it difficult for any new market entrants.

새로운 시장 진입자들이 들어오기 어렵게 할 필요가 있습니다.

▸ That should allow us to consolidate our position further.

그건 우리의 지위를 더 굳건하게 해줄 겁니다.

▸ We have a first mover advantage in most of Latin America.

우리는 대부분의 라틴 아메리카에서 선점우위를 가지고 있습니다.

▸ Other companies will notice our success and try to move in.

다른 기업들도 우리의 성공을 알아채고 진입하려고 할 것입니다.